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Marketing: Social Lift

Grow and Connect With Your Audience

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Social media platforms have quickly become one of the best ways to grow and engage with your customers. Your next customers might not come from Google searches but from Social Media. You can gain exposure with this valuable audience by connecting with them on Facebook, Twitter and Google +.

Two Prong Approach - Grow and Engage

To start things off we focus typically on audience growth. If your social presence is very low we’ll place near 100% of our focus for the first month on growing your audience. Over time we will move one-third of our focus to engaging the existing audience. Ultimately we will then maintain a blend of both growing and engaging month-over-month in order to keep growing your reach while also engaging your new followers.

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How Can Social Lift Help You

OPPORTUNITIESDESCRIPTIONHOW YOU CAN HELPSIGNS OF SUCCESS
Page GrowthGrow page "likes" as the foundation for a solid social media presence.
  • Tell everyone you know to "like" the page
  • Be patient! results can take time.
Increase in page likes. Exact numbers can vary based on the size of your target market.
Website TrafficDirect potential customers to your website.
  • Share website tracking data with your team
  • Ask customers if they've seen the business on Social Media
Clicks to website. Can be tracked via FB ad analytics and/or customer website analytics.
Brand AwarenessIntroduce as many potential customers as possible to your businessAsk customers if they've seen the business on Social Media?Post and ad impressions/reach show how many people have been introduced to your brand.
Increase CredibilityProve that you are the foremost expert in your field.Supply team with current, interesting and informative informationOrganic and Viral reach will show how many people see the posts as a result of Fan interactions.
App DownloadsGet a target market to download and use your mobile appTrack app downloads via social mediaApp downloads and ad click throughs will give the best sense of success.
Promote an EventDrive awareness and/or registrations for a specific event.
  • Provide event info and content
  • Track registrations
  • Ask attendees if they've seen the event on social media
Registration numbers, reach for ads and clicks to website all give a sense as to how many people learned about the event.
Build a CommunityCreate a place for people to interact with each other around your industry to generate word of-mouth traffic.
  • Be active - answer questions and respond to comments
  • Tell offline customers about the community
Overall engagement, followed by organic and viral reach are all signs of a growing a community.
Brick & Mortar CustomersEncourage existing and new customers to come into your location to purchase your goods
  • Offer something compelling that will make customers act
  • Report back to your team with feedback/redemption results
Store sales and/or coupon/offer redemptions
Referral CustomersEncourage existing customers to recommend your business to their networks.Ask customers if they've seen the business on Social Media and to tell their friends about your social media presenceViral reach and post shares are a sign that fans are sharing content with their friends.
Let us super charge your social media presence, call us @ 877-472-4399 to get started.
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