Google's Material Design - What is it?
What is Google’s Material Design? After reading about the concept this is a question most people involved in Google are probably asking too. Almost everything about it is dripping with enough clichés and jargon to make your head spin. So, let’s start with the basics – Material Design is a new design concept and design language from Google.
The idea is to make online design more consistent, clean and user-friendly across all devices. Google is using it to create the new version of its operating system Android which they are releasing later in 2014. And the company is encouraging designers of software for tablets, mobile devices and computers to use Material Design.