The past few years have been less than ideal for those hoping to start a business, but those who did knew the company's survival would depend on its marketing strategy because reaching customers was going to take some smart planning.
So what do you do? Depending on your business, you could host do-it-yourself workshops, send out a mass email for a grand opening, and more than anything else, employ Facebook and Twitter to develop a targeted marketing campaign.
In addition, Facebook ads really allow you to drill down into your demographics. As a result, I recommend setting up multiple ads targeting different people and then watching the results.