If you're a local business owner, it makes sense that you want your company's listings showing up at the top of consumer search results.
After all, it doesn't help a restaurateur based in Boston to have a California native land on his or her website while looking for a bite to eat. And it certainly doesn't benefit a local barber when a person halfway across the country is trying to get a haircut and winds up on your site.
So how can you make sure your website is the first to show up? Tailor your marketing strategies to meet Facebook's local search requirements.
What 'local search' can do
According to Facebook's website, "local search is the use of specialized internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings."