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Boost your revenue with email marketing

As a small business owner, you're probably glowing at the newfound opportunities of mobile and social marketing - and you should be.


But while you're focusing on implementing these new technologies into your campaign, don't forget about the benefits of more traditional methods - notably email advertising.


If social and mobile marketing are infants, email advertising is a mature adult. The strategy is developed enough that businesses of all sizes have figured out what works and what doesn't, but young enough that it still has a substantial effect on modern-day consumers. 


The Ultimate Survival Tool - Mobile Marketing

The other day, I was trying to think of a good birthday present to get my mom. When I was on my smartphone, I noticed an email with a subject that read, "Purchase gift cards for store of choice - no shipping costs." When I opened the email, however, the format made it impossible to read on my phone.


Later that day, I ended up finding a gift card at CVS instead, and the message will likely remain unread by me until the end of time.


This is a relatively common problem with email advertising, but as a small business owner, do you have a strong enough incentive to invest valuable resources in mobile marketing campaigns? A recent study indicates that you do