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Brand recognition is easier than you think

Am I right in saying that you can recite Giant Glass' entire jingle by heart?


You know the one I'm talking about: "1-800-54-GIANT. Who do you call when your windshield's busted? Call Giant Glass."


Regardless of your opinion on the song, it's undoubtedly an example of excellent brand marketing - as soon as the jingle comes on, you know immediately what company it's for. Kind of like seeing a gecko and knowing you're about to see a Geico commercial, or that the talking baby equates to E-Trade. 


If you're a small business owner, you probably don't have the funds at your disposal to bombard your customers with TV and radio commercials. That doesn't mean you should give up on trying to promote top-notch brand recognition. You'll just have to find other ways to do it.


Developing an effective video ad: It's not as hard as you think

Every marketer is searching for the best ways to improve customer engagement. So far, video advertisements have proven to be one of the most effective methods. 


More than 40 percent of all advertisements consist of video, making it the most common form of marketing these days. There's a reason for that - videos are among the most proven commodities.


Last week, I touched on the surprising effectiveness of video marketing, including the fact that the majority of people already watch them regularly. Next, I want to discuss best practices for constructing video ads that will be likely to engage your customers.


Boost marketing campaign and website performance with data analytics

Achieving online success with your customer base requires a multitude of steps. You need effective advertising strategies and quality SEO keywords, which will drive traffic to your website. Then, you need a top-notch site that both engages your customers and is organized in a way that makes it easy for them to find what they're looking for. 


Much like a staircase, a single missing step can lead to major problems. 


If you've ever had issues with your online campaigns in the past, you've probably wondered exactly where things are breaking down. Is it your advertisements, SEO strategies or website that's causing the breakdown? Or is it some sort of combination?


The X Factor: Effective video marketing

Over the past few weeks, I've talked a lot about different online marketing strategies you should think about using - social media sites, pay-per-click, continuing to advertise through email, and so on and so forth. Until now, I haven't given nearly enough attention to another extremely effective measure: video marketing.


Arguably the biggest difference between traditional marketing and online campaigns is that, in the latter's case, successful strategies require that you find ways to engage your customers. They're tired of you constantly telling them why they should buy a product; now they want to be entertained, they need visuals and they want to have a voice in the matter.


Video campaigns provide you with the chance to accommodate all of those desires. 


Kill two birds with one stone

By now, you've probably heard so much about social media marketing that you're getting a little sick of it. You've been told that social networking sites are a gold mine, that they're a great way to communicate with customers, they're effective for targeting your messages and improving the likelihood you come up in local searches. 


And those are just the benefits I've talked about. 


If it's any consolation, social media marketing has proven to be more than worth the hype. In fact, a recent study, which polled a group of SEO experts, found that social marketing is the top driver of website traffic for small businesses. SEO was also found to be a large traffic generator for small businesses.


Want to boost your website traffic? Dig deep into keywords

Not too long ago, I compared your marketing campaign to the human brain. While other business components - from your website to sales representatives - compose different organs, the brain is what makes everything function the way it should.


Another apt analogy would be that online marketing is really like cooking, where you need the right amount of each ingredient, and if you don't have all of the ingredients the outcome can be quite disappointing.


Keywords: The "butter" of online marketing

If you're a baker, then pretty much everything you make includes butter at one step or another. 


Ignoring pay-per-click strategies? Do so at your own peril

Whether you're an online retailer or a book reseller, it makes sense that you want to ensure relevant people are ending up on your website.


There are many different ways you can go about it, not the least of which is utilizing pay-per-click (PPC) strategies.


Two effective PPC strategies

Simply put, PPC is a cost-effective marketing tool designed to increase traffic to a company's website. 


Are you worried about your marketing campaigns taking up too much time, or costing too much money? No problem. Here are two very simple, yet very effective, PPC strategies that any company has the resources to utilize. 


How SEO can boost your website traffic

I'm not a psychic, but I feel comfortable making one prediction: you want as many people to visit your website as possible. 


If I'm right, and you want to find out how you can optimize your website for searches, keep reading.


Breaking down SEO's ironclad front

Still with me? Great! Now it's time to get to the fun stuff.


Simply put, search engine optimization (SEO) involves putting your website in the best position to come up in search results when a person is looking for something related to your company, industry, products, and/or services. But when it comes to SEO, Google is extremely secretive about revealing which factors are weighed the heaviest.


Improve brand recognition and boost ROI with SEO

The core value of any successful marketing plan centers around spending a reasonable amount of your budget on advertising in a manner that boosts traffic and revenue. 


With online marketing a necessity, you've probably had a few "must-have" terms thrown your way, and I'm sure search engine optimization (SEO) has been talked about ad nauseam. You might be thinking right now, "Is SEO really worth all the fuss?"


According to a recent study, it most certainly is. In fact, the report's findings make it a wonder that every company isn't making SEO a top priority, with the benefits including:


Small business falling dangerously behind with digital marketing strategies

With so many new marketing tools available for cheap, and even for free, you should be near the front of the line when it comes to utilizing these new trends. But if a recent study is any indication, the opposite is the case right now for many smaller companies. 


Most small businesses operate the old-fashioned way, with little recognition of the internet as a channel or a source of leads. Many small business owners are not even aware that they have an online profile that they could be actively managing on many popular sites.


The results from the study are alarming, and if they're at all accurate, small businesses have fallen dangerously behind larger companies in adopting digital marketing strategies. Some of the findings include: