By now, you've probably heard so much about social media marketing that you're getting a little sick of it. You've been told that social networking sites are a gold mine, that they're a great way to communicate with customers, they're effective for targeting your messages and improving the likelihood you come up in local searches.
And those are just the benefits I've talked about.
If it's any consolation, social media marketing has proven to be more than worth the hype. In fact, a recent study, which polled a group of SEO experts, found that social marketing is the top driver of website traffic for small businesses. SEO was also found to be a large traffic generator for small businesses.