With so many new marketing tools available for cheap, and even for free, you should be near the front of the line when it comes to utilizing these new trends. But if a recent study is any indication, the opposite is the case right now for many smaller companies.
Most small businesses operate the old-fashioned way, with little recognition of the internet as a channel or a source of leads. Many small business owners are not even aware that they have an online profile that they could be actively managing on many popular sites.
The results from the study are alarming, and if they're at all accurate, small businesses have fallen dangerously behind larger companies in adopting digital marketing strategies. Some of the findings include: