You've probably seen the flashing lights and heard the emergency warnings by now about the importance of social media: You absolutely need to have a Facebook and/or Twitter account going forward if you want to be able to compete.
Yes, it's true that you will need to implement some form of social marketing strategies, but keep in mind that's far from the entire truth.
Social strategies can affect your sales - both ways
Whether you're a social media fanatic or not, chances are a large portion of your customer base is.
Social networking sites, from the aforementioned Facebook and Twitter to Instagram and Pinterest, have essentially become regular mediums of communication. People use them to stay in touch with relatives, friends who have moved away, former colleagues and, apparently, their favorite brands.