You've probably always been warned against caving in to peer pressure. If you have kids, you probably told them the same thing: "Just because everybody's doing it, doesn't mean you have to," or something of that ilk.
Well, there's at least one instance where you should cave into peer pressure: blogging.
If you've held out on blogging, I completely understand. It's definitely a time-consuming process, and one that could require seeking outside help. But if you want to succeed with your digital marketing strategies and drive traffic to your website, you're likely going to need blogging to accomplish that.