Small Business Marketing
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How to Understand Reputation Management, Reviews, and Citations
It’s easy to think that website marketing and search engine optimization are complicated. But marketing a local business online is not any different in principle to the old, traditional forms of marketing. It is about building up your reputation (reputation management), getting your name out there (citations), and treating your customers well (reviews and advocates).
Reputation Management (and Reviews)
Some people think reputation management is something that you do when things go wrong. Things like a series of negative reviews or an attack by a disgruntled employee are examples. If this ever happens, you might need to bring in professional help.