The Recent Changes to Google AdWords
Just when you think you have the latest Google changes figured out, something new teeters through. When you're a small business owner, the last thing you want is to have your current strategy and approach taken for a roller coaster ride. Luckily when it comes to technology, you'll often find that your strategies and approaches are improved and things go smoother than before.
The recent changes to Google AdWords called for an adjustment of advertising campaign styles. The good news? Small businesses seem to benefit the most and fare the best in the face of these changes.