Why Your Business Should Have a Blog
If you are wondering why your business should have a blog, consider this analogy. Imagine your favorite television channel broadcasts your favorite show. That would be great, wouldn’t it? Now imagine they put every show from every series back-to-back. That would be even better.
But now, imagine if that was the only show that it broadcast for one year, two years, or more. You would quickly become tired of your favorite show, and you’d most definitely change the channel.
In the eyes of search engines like Google, websites that do not consistently blog are just like this. Do you want the same information presented in the same way day after day, month after month, and year after year? Not so much.
The solution is blogging.