Every marketer is searching for the best ways to improve customer engagement. So far, video advertisements have proven to be one of the most effective methods.
More than 40 percent of all advertisements consist of video, making it the most common form of marketing these days. There's a reason for that - videos are among the most proven commodities.
Last week, I touched on the surprising effectiveness of video marketing, including the fact that the majority of people already watch them regularly. Next, I want to discuss best practices for constructing video ads that will be likely to engage your customers.