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Focus on your website rather than apps to avoid unhappy mobile customers

Tablets and smartphones have sparked the rapid ascension of the mobile ecommerce sector, and that growth isn't expected to slow down anytime soon. If you don't want to take my word for it, there are plenty of studies out there to back this statement up. 


If you're a small business owner, this is mostly good news. You might not feel like it is - after all, you may have just gotten a handle on the whole internet website thing. Adding mobile into the mix means you have yet another platform to manage. 


I understand your concern, but trust me when I say it's not as difficult as it seems. All you need to do is have the right focus in mind.


Focus on the fundamentals - A quality website

Today's marketplace is extremely competitive. 


If you're a small business or startup owner, this statement is nothing new to you. But the challenges of making a name for yourself might be. 


Technology is changing at a faster rate than anytime in history, and companies are being forced to change with it to meet consumer demands. In essence, customers expect the same shopping experience online as they receive inside brick-and-mortar stores - only they expect it at any hour of the day (or night). 


In the rush to employ new techniques, many businesses are ignoring the fundamentals, forgetting to constantly update information on their websites or deploying apps before they really have a plan in place. 


If you fall into this category, my advice for you is to step back, relax and get back to the basics.