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What Google's Personalized Search Results Means for Your Future

Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.

 

If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.

 

The Recent Changes to Google AdWords

The Recent Changes to Google AdWords

Just when you think you have the latest Google changes figured out, something new teeters through. When you're a small business owner, the last thing you want is to have your current strategy and approach taken for a roller coaster ride. Luckily when it comes to technology, you'll often find that your strategies and approaches are improved and things go smoother than before.

 

The recent changes to Google AdWords called for an adjustment of advertising campaign styles. The good news? Small businesses seem to benefit the most and fare the best in the face of these changes.

 

How to Keep Up with the Joneses of SEO

How to Keep Up with the Joneses of SEO

 

When it comes to SEO, making sure that the search engines and the humans viewing your content are happy and stay that way can be a lot of work. Luckily, a lot of what makes search engines pick up on your content and move it to the top of the search result rankings are the same things that make your viewers keep coming back for more.

 

Here are a few ways to keep up with the Joneses of SEO:

 

1. Create Content

 

Four Key Metrics in Google Analytics to Know About

If you run a website, you should know about and be using the free Google Analytics tool. With Analytics, you can measure a number of key metrics to really understand how the people out in Internet world are interacting with and finding your website.

 

Google Analytics is a very robust program that you could spend hours learning about. However, there are a few key parts of the program that are quick to learn. Here are four of them.

 

1. Bounce Rate

 

6 Tips for Better Organization

Do you constantly feel like you have a million things that still need to be done? Do you spend more time worrying about things you need to do vs. actually getting them done? Do you feel like no matter how much you try to organize, you're barely staying afloat in a sea of post-it notes and project outlines? Whether you’re wondering how to make your website safe, drive visitors, or attention, you probably have too many things on your brain.

 

5 Ways to Make Your Website Safe

Making your website safe plays a pretty big part in your overall business strategy. How so? Think of your blog or website like a home. You’d probably want to invest in a good lock (or security system) to keep intruders out. Safety is certainly not the fun (or sexy) part of home ownership. But it’s a necessity. And sometimes necessities are what bring the most value down the line - even though you might not be able to see it right away. Here are a few tips to make your website safe and secure:

 

1. Check out Google Webmaster tools

 

How to Drive Visitors to Your Website

You’ve built a website with purpose, and laid out your welcome mat. You’re ready for your customers to walk through your door. You want attention, and you want it now. But how do you drive visitors to your website to get this attention for your business? Here are some tips:

 

  1. Use keyword tools to improve SEO

 

Including the words that your customers type into Google is a great way to get visitors. But how do you know what they type?

 

How to Drive Attention to Your Website

If you’re a small business owner, you’ve probably heard about the importance of “driving visitors” to your website. Sure, getting more page views may be number 1 on your wish list. Because more page views means more leads (if you’re marketing right). And more leads means more sales, right? 

 

Not quite.

 

There’s this little other thing called “attention.” And if your business gets page views but then has a high bounce rate, I hate to break it to you. But chances are slim that you’ll get sales. So, how do you get drive page views and get the attention you deserve? 

Here are some tips:

 

  1. Start with a strong foundation

 

How To Build a Website With Purpose

You don’t just build a website to “build a website.” If you’re like most folks, you want to build a website with purpose. You want your business to stand for something. You want to make an impact. And maybe (if you’re smart) you’re also thinking about your business’s long-term goals, like getting media coverage and engaging a community.

 

If this sounds like you, you’re on the right track.

 

Even though you can get your website live in 10 minutes, you’ll want to give it more strategic thought. The online world is a crowded space. And any strategy and big-picture thinking that you do on the front end will end up working in your favor.

 

Well-designed websites: They're for your benefit too

Online shopping is a huge industry. That's your "Thank you, Captain Obvious" comment for the day. 

 

So how big is ecommerce? A recent study found that worldwide internet sales soared past $1 trillion in 2012, and the market is expected to grow another 18.3 percent in 2013. 

 

You've probably heard a lot about how you need a website to make your customers happy. Shoppers today have come to expect that every company has a comprehensive website, which provides them with vital information and service, and allows them to make purchases when they want to. 

 

Now, let's talk about how website design can directly help you.

 

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