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6 Tips for Better Organization

Do you constantly feel like you have a million things that still need to be done? Do you spend more time worrying about things you need to do vs. actually getting them done? Do you feel like no matter how much you try to organize, you're barely staying afloat in a sea of post-it notes and project outlines? Whether you’re wondering how to make your website safe, drive visitors, or attention, you probably have too many things on your brain.

 

5 Ways to Make Your Website Safe

Making your website safe plays a pretty big part in your overall business strategy. How so? Think of your blog or website like a home. You’d probably want to invest in a good lock (or security system) to keep intruders out. Safety is certainly not the fun (or sexy) part of home ownership. But it’s a necessity. And sometimes necessities are what bring the most value down the line - even though you might not be able to see it right away. Here are a few tips to make your website safe and secure:

 

1. Check out Google Webmaster tools

 

How to Drive Visitors to Your Website

You’ve built a website with purpose, and laid out your welcome mat. You’re ready for your customers to walk through your door. You want attention, and you want it now. But how do you drive visitors to your website to get this attention for your business? Here are some tips:

 

  1. Use keyword tools to improve SEO

 

Including the words that your customers type into Google is a great way to get visitors. But how do you know what they type?

 

How to Drive Attention to Your Website

If you’re a small business owner, you’ve probably heard about the importance of “driving visitors” to your website. Sure, getting more page views may be number 1 on your wish list. Because more page views means more leads (if you’re marketing right). And more leads means more sales, right? 

 

Not quite.

 

There’s this little other thing called “attention.” And if your business gets page views but then has a high bounce rate, I hate to break it to you. But chances are slim that you’ll get sales. So, how do you get drive page views and get the attention you deserve? 

Here are some tips:

 

  1. Start with a strong foundation

 

How To Build a Website With Purpose

You don’t just build a website to “build a website.” If you’re like most folks, you want to build a website with purpose. You want your business to stand for something. You want to make an impact. And maybe (if you’re smart) you’re also thinking about your business’s long-term goals, like getting media coverage and engaging a community.

 

If this sounds like you, you’re on the right track.

 

Even though you can get your website live in 10 minutes, you’ll want to give it more strategic thought. The online world is a crowded space. And any strategy and big-picture thinking that you do on the front end will end up working in your favor.

 

Well-designed websites: They're for your benefit too

Online shopping is a huge industry. That's your "Thank you, Captain Obvious" comment for the day. 

 

So how big is ecommerce? A recent study found that worldwide internet sales soared past $1 trillion in 2012, and the market is expected to grow another 18.3 percent in 2013. 

 

You've probably heard a lot about how you need a website to make your customers happy. Shoppers today have come to expect that every company has a comprehensive website, which provides them with vital information and service, and allows them to make purchases when they want to. 

 

Now, let's talk about how website design can directly help you.

 

Slow and steady wins the race? Not for your website

When you were little, you probably heard the story of the Tortoise and the Hare.

 

You know, the one where the rabbit and turtle raced and, not taking him seriously, the hare decided to take a nap before crossing the finish line. By the time he awoke, the turtle had already won, and it was too late to do anything about it.

 

The moral of the story goes something like this: slow and steady wins the race. While there might be a lot of validity to that lesson, it isn't at all applicable when it comes to the speed of your website.

 

Companies struggling with website speed

In the race with your competitors' websites, you want to be the rabbit - only instead of taking intermittent naps, you sprint straight through to the finish line. 

 

Focus on your website rather than apps to avoid unhappy mobile customers

Tablets and smartphones have sparked the rapid ascension of the mobile ecommerce sector, and that growth isn't expected to slow down anytime soon. If you don't want to take my word for it, there are plenty of studies out there to back this statement up. 

 

If you're a small business owner, this is mostly good news. You might not feel like it is - after all, you may have just gotten a handle on the whole internet website thing. Adding mobile into the mix means you have yet another platform to manage. 

 

I understand your concern, but trust me when I say it's not as difficult as it seems. All you need to do is have the right focus in mind.

 

Focus on the fundamentals - A quality website

Today's marketplace is extremely competitive. 

 

If you're a small business or startup owner, this statement is nothing new to you. But the challenges of making a name for yourself might be. 

 

Technology is changing at a faster rate than anytime in history, and companies are being forced to change with it to meet consumer demands. In essence, customers expect the same shopping experience online as they receive inside brick-and-mortar stores - only they expect it at any hour of the day (or night). 

 

In the rush to employ new techniques, many businesses are ignoring the fundamentals, forgetting to constantly update information on their websites or deploying apps before they really have a plan in place. 

 

If you fall into this category, my advice for you is to step back, relax and get back to the basics.

 

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