Does Alexa Rank Matter To Your Website?
You have a domain name, and want to build a meaningful web presence for your business. Then you learn of things like Alexa. And you wonder if it really matters. Well, asking if an Alexa rank matters to your website is like asking if wine reviewers matter to wine sellers. In both cases the answer is: they shouldn’t but they do.
Let’s look at the example of wine first: Wine reviews influence the wines that people purchase. But the quality of the reviews of the professional reviewers leaves a lot to be desired. For example, in a 2001 experiment conducted by Frédérick Brochet of the University of Bordeaux, 54 wine experts were given one glass of red and one glass of white wine to taste.