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Why Personal Touch Matters in Your Digital Marketplace

Why Personal Touch Matters in Your Digital Marketplace

 

The online world remains alien for some businesses. Mostly because too many businesses become detached from their customers online when they should be focusing on marketing with meaning. Incorporating a personal touch is even more essential in your digital marketplace. When done correctly, you can get closer to your customers online than you can in any other way.

 

That last statement is a bold one but it’s true. And it’s true even when you deal with customers face-to-face. You might be thinking: how could an online relationship with a customer be more important than the relationship I have with them when they are visiting my business or using my service? The answer is because online is more intimate.

 

How To Make Money Online

How To Make Money Online

 

Your business should have a blog for many reasons. And making money from it may or may not be a reason. You see, there are lots of ways to make money online and this article will look at some of them. But before we begin: turn down the radio in your car.

 

Well, not literally. It’s a metaphor, and it’s based on something that most of us do. It happens when we are driving somewhere that’s tricky to find. As we arrive, we turn our car radios down. Most of us don’t even realize that we do this. But when we need to really concentrate on driving, we turn the radio down.

 

Why Your Business Should Have a Blog

Why Your Business Should Have a Blog

 

If you are wondering why your business should have a blog, consider this analogy. Imagine your favorite television channel broadcasts your favorite show. That would be great, wouldn’t it? Now imagine they put every show from every series back-to-back. That would be even better.

 

But now, imagine if that was the only show that it broadcast for one year, two years, or more. You would quickly become tired of your favorite show, and you’d most definitely change the channel.

 

In the eyes of search engines like Google, websites that do not consistently blog are just like this. Do you want the same information presented in the same way day after day, month after month, and year after year? Not so much.  

 

The solution is blogging.

 

How to Open an Online Store

How to Open an Online Store

 

If you are considering opening an online store there has never been a better time. There are a wide variety of tools available to get you setup and you do not need to know anything about programming. But to make it a success you need time, hard work, perseverance, and a bit of luck.

 

Your store doesn’t even need to compete with Amazon in order to have a chance of success. Steady small and medium sized businesses are the lifeblood of the internet - just like they are in the offline world. So take a lead from traditional bricks-and-mortar businesses and start out on the small side.

 

Is Guest Blogging Dead Like SEO?

Is Guest Blogging Dead Like SEO?

This is of course a rhetorical question, and for those that do not realize, is also a satirical poke at the many eulogies we have heard for SEO over the years. SEO is not dead and neither is guest blogging.

Reason number one – Nothing has happened… yet

The blog post by Matt Cutts is just that, a blog post. It is a lot simpler (also faster and cheaper) to announce that you do not like a particular SEO practice than to actually roll out an algorithm to fix it. This means Penguin 3.0 anti-guest blog edition is on the horizon but will not be here for a while.

Reason number two – How can you tell?

Guest Blogging and SEO Strategies for 2014

Guest Blogging and SEO Strategies for 2014

 

Is guest blogging dead? After reading the latest blog post from Google’s Matt Cutts you might think so. He is the search giant’s chief spam fighter. He said “guest blogging is done: it’s just gotten too spammy.” So should guest blogging be part of your marketing strategy in 2014? And in the light of what Matt Cutts has said, how should you keep up with the Joneses of SEO this year?

 

Email Marketing Strategies that Work

Email Marketing Strategies that Work

 

Most people in the world of online marketing are like skiers who go to the top of a slope, point their skis straight down, push off, and hope for the best. They are the type of people who no longer focus on email marketing strategies because email marketing is not new enough, cool enough or fast enough. But they are wrong.

 

Is your Online Store preparing for Valentine’s Day (or Mother’s Day for that matter)?

Is your Online Store preparing for Valentine’s Day (or Mother’s Day for that matter)?

Brick and mortar retailers are preparing for holidays earlier and earlier every year. Your online store should as well! If you have been thinking of selling your products online you should set up your website as soon as possible. If you are already an online retailer who sells products that are popular gifts, you should prepare at least a month in advance!

Is Affiliate Marketing Right For You?

Is Affiliate Marketing Right For You? 

 

Affiliate marketing looks to be an attractive way to make a living at first glance. You get to sit at home on the internet all day and, if you want, you can do it in your comfy pajamas. Plus you get to set your own hours and be your own boss. It sounds promising so far, doesn’t it?

 

But now it is time for the reality check: affiliate marketing is not all plain sailing. Before you get started you should really ask: is affiliate marketing right for you?

 

Get Rich Quick – Get Lost

 

Affiliate marketing involves getting people to click on links to merchant websites. If those people then go on to make a purchase, you get a commission. It sounds easy right? Well, it is not.

 

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