Google’s Hummingbird Update Explained
When we would think of a hummingbird in the past, a hovering, graceful, pixie-like creature came to mind. Now that Google has used it to represent its latest algorithm update, correction; algorithm overhaul, the small creature now strikes fear in the hearts of internet marketers and makes them quake in their booties!
What makes Hummingbird different from Panda or Penguin is that it is not a change to part of the existing algorithm, like those two cuddly animals, it is essentially a new algorithm. It is also the most dramatic change in 12 years and affects 90% of searches, according to Google.
What is an Algorithm?