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How to Understand Reputation Management, Reviews, and Citations

How to Understand Reputation Management, Reviews, and Citations

 

It’s easy to think that website marketing and search engine optimization are complicated. But marketing a local business online is not any different in principle to the old, traditional forms of marketing. It is about building up your reputation (reputation management), getting your name out there (citations), and treating your customers well (reviews and advocates).

 

Reputation Management (and Reviews)

 

Some people think reputation management is something that you do when things go wrong. Things like a series of negative reviews or an attack by a disgruntled employee are examples. If this ever happens, you might need to bring in professional help.

 

How to Build your Brand Online

How to Build your Brand Online

 

The most important tool to build your brand online is the personal touch of your website. When you create a solid foundation, all of the other tools feed into the look and feel of your website. Your newsletter marketing, social media accounts, appearances in the media, and the content on your blog all work together to build your brand online. But there are a lot of moving parts. And it can get messy.

 

Do the Little Things Well

 

Starting with WordPress - iPage Tutorials

WordPress is one of the most popular blogging and CMS platforms out there due to its many features and versatility but it may also be daunting for beginners. Wordpress is a content management system and can be used to build and manage your website’s design and content. There are many templates available to customize the look and feel of your site. Wordpress also has many plugins available to make your website or blog more functional. Plugins can help you with SEO, social media, reducing spam and even ecommerce.

 

Here are some great tutorials to get you started with WordPress.

 

WordPress: Tutorials

 

Using the iPage Drag and Drop Site Builder

Using the iPage Drag and Drop Site Builder

 

Did you start your iPage website but get stuck? Need a little technical help? You are in luck; we have a series of tutorials to help you get your site online. We offer step by step instructions to build your website, no HTML experience or special software required! It is that quick and easy!

 

Tutorials

Why Personal Touch Matters in Your Digital Marketplace

Why Personal Touch Matters in Your Digital Marketplace

 

The online world remains alien for some businesses. Mostly because too many businesses become detached from their customers online when they should be focusing on marketing with meaning. Incorporating a personal touch is even more essential in your digital marketplace. When done correctly, you can get closer to your customers online than you can in any other way.

 

That last statement is a bold one but it’s true. And it’s true even when you deal with customers face-to-face. You might be thinking: how could an online relationship with a customer be more important than the relationship I have with them when they are visiting my business or using my service? The answer is because online is more intimate.

 

How To Make Money Online

How To Make Money Online

 

Your business should have a blog for many reasons. And making money from it may or may not be a reason. You see, there are lots of ways to make money online and this article will look at some of them. But before we begin: turn down the radio in your car.

 

Well, not literally. It’s a metaphor, and it’s based on something that most of us do. It happens when we are driving somewhere that’s tricky to find. As we arrive, we turn our car radios down. Most of us don’t even realize that we do this. But when we need to really concentrate on driving, we turn the radio down.

 

Why Your Business Should Have a Blog

Why Your Business Should Have a Blog

 

If you are wondering why your business should have a blog, consider this analogy. Imagine your favorite television channel broadcasts your favorite show. That would be great, wouldn’t it? Now imagine they put every show from every series back-to-back. That would be even better.

 

But now, imagine if that was the only show that it broadcast for one year, two years, or more. You would quickly become tired of your favorite show, and you’d most definitely change the channel.

 

In the eyes of search engines like Google, websites that do not consistently blog are just like this. Do you want the same information presented in the same way day after day, month after month, and year after year? Not so much.  

 

The solution is blogging.

 

How to Open an Online Store

How to Open an Online Store

 

If you are considering opening an online store there has never been a better time. There are a wide variety of tools available to get you setup and you do not need to know anything about programming. But to make it a success you need time, hard work, perseverance, and a bit of luck.

 

Your store doesn’t even need to compete with Amazon in order to have a chance of success. Steady small and medium sized businesses are the lifeblood of the internet - just like they are in the offline world. So take a lead from traditional bricks-and-mortar businesses and start out on the small side.

 

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