What Social Media Makes Sense for Your Business?
Getting an invitation to a party or event is usually a good thing. But that warm feeling you experienced when you received the invitation can quickly disappear when you notice that no dress code is mentioned. Figuring out what to wear is already a task. But when you have no idea what everyone else will be wearing, it’s excruciating. The only thing worse is actually appearing at an event dressed inappropriately. Cringe-inducing.
The Top 5 Promotions To Run on Facebook
Facebook business pages are a bit like nightclubs as there are two broad types. You can use Facebook’s Graph Search to see the first nightclub as a place that is hiving with people (the right sort of people), queues down the block, and a general buzz of excitement. The second is a depressing place containing a handful of sorry souls drinking away their sorrows.
It’s not hard to decide which nightclub you’d prefer. And it’s the same with Facebook: your business Facebook page should have the crowd, the buzz, and the excitement. But how do you get it?
One proven method is borrowed directly from the world of nightclubs – run promotions.
How to Understand Facebook Graph Search
Facebook is one social network that prevents (and often causes) Fear of Missing Out. But there’s another side to the psychology of this, a concept called Motivated Forgetting. It’s a debated topic but it is one that is embraced by a number of doctors. In simple terms it’s the ability to forget experiences that make you angry, sad, anxious, ashamed or afraid. Your brain blocks the memories to protect you. Facebook Graph Search is the opposite of Motivated Forgetting – it remembers everything!
Why your business should be on Google+
Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so.
There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ - because Google said so.
Play By The Rules
Understanding Google Author Rank
Understanding how Google works is becoming easier. If you have dipped your toe in SEO or other parts of online marketing you might think that is a ridiculous comment to make. But it’s true – the world of Google is becoming more like the “real” world (more accurately described as the offline world). And Google Author Rank is a perfect example.
How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!
Every year the Christmas shopping season is like Ravel’s classical (and classic!) arrangement Boléro. It starts off with just a few strings but ends with the whole orchestra blasting. If you run a small business or an online business, you’ll need to be ready for the crescendo. That means preparing your website for the holiday season by having a strategy in place to take advantage of Cyber Monday and Small Business Saturday.
These two shopping days have their roots in Black Friday, the most famous shopping day of them all.
How to Market Your Website with Meaning
Marketing your website with more meaning doesn’t mean you need to dive through the depths of your domain . Sometimes the most succinct way to market your website with meaning is to simplify. Here are some other ideas to think about:
You Have a Domain Name…Now What?
You’ve picked the best domain now for your business…now what? Think of the domain name like getting the keys to your new house. You’ll want to put blinds and windows on your new house, decorate, and make sure to add a security system. Here are a few other things you may want to think about after you register your website domain name:
A blog on your website allows you to:
• Engage and interact with visitors.
• Convey information
• Show that you’re listening
Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.
If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.