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Why your business should be on Google+

Why your business should be on Google+

 

Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so.

 

There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ - because Google said so.

 

Play By The Rules

 

What is Google Author Rank?

Understanding Google Author Rank

 

Understanding how Google works is becoming easier. If you have dipped your toe in SEO or other parts of online marketing you might think that is a ridiculous comment to make. But it’s true – the world of Google is becoming more like the “real” world (more accurately described as the offline world). And Google Author Rank is a perfect example.

 

How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!

How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!

 

Every year the Christmas shopping season is like Ravel’s classical (and classic!) arrangement Boléro. It starts off with just a few strings but ends with the whole orchestra blasting. If you run a small business or an online business, you’ll need to be ready for the crescendo. That means preparing your website for the holiday season by having a strategy in place to take advantage of Cyber Monday and Small Business Saturday.

 

These two shopping days have their roots in Black Friday, the most famous shopping day of them all.

 

You Have a Domain Name…Now What?

You Have a Domain Name…Now What?

 

You’ve picked the best domain now for your business…now what? Think of the domain name like getting the keys to your new house. You’ll want to put blinds and windows on your new house, decorate, and make sure to add a security system. Here are a few other things you may want to think about after you register your website domain name:

 

  1. Start blogging with a strategy

 

A blog on your website allows you to:

 

• Engage and interact with visitors.

• Convey information

• Show that you’re listening

 

What Google's Personalized Search Results Means for Your Future

Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.

 

If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.

 

How To Market Your Business on Twitter

How To Market Your Business on Twitter

 

Twitter might be an unexpected place to market your business. But it can make a huge impact. Using Twitter to market your business is not only important in the digital media world of today, but it's a fun and interactive way to connect with your customers. One of the many great things about Twitter is that it's easy to set up, manage, and use. Don't think of using Twitter as “another thing to do.” Instead think of it as simply a conversation that you're engaging in with other like-minded people who you'd want to talk with anyway. This conversation can boost your profits and help your business. Talk about friends with benefits!

 

Here are a few things you should consider before getting started:

Infographic Cheat Sheets for Web Design

Infographic Cheat Sheets for Web Design

 

iPage is proud to present a resources page for web design featuring cheat sheets and guides for WordPress, HTML, Javascript, RGB Color Codes, Marketing your Facebook Page and More!

https://www.ipage.com/ipage/infographics.bml

Use the WordPress Reference Sheet to customize your WP themes. 

Use the HTML / Javascript Cheat Sheet to work on the features of a coded website.

The RGB Colors Sheet will help you get the right colors for your brand!

There are also Facebook and SMB infographics to help you with marketing your site.

 

Do you have a blog or site where you help others learn web design? Use the embed code to add the infographics to your site or share them on social media.

 

 

Why your E-Commerce Site Must Have a Pinterest account

Why your E-Commerce Site Must Have a Pinterest account

 

Social media gives businesses new tools to reach out to customers and ways to build your brand online. But deciding which social media platforms to use can be confusing - and flat out overwhelming. You’ll want to use the social media platforms that make sense for your business. But how do you know which ones make sense? Unless you’re a huge corporation, you can’t be everywhere. This means mindfully choosing the best platforms which best suit your business. And all things considered, if you’re in the ecommerce business, your site must have a Pinterest account.

 

Five Tips to Attract Last Minute Holiday Shoppers

Five Tips to Attract Last Minute Holiday Shoppers.

#1 Post Signage / Advertise –

Last minute shoppers are in a rush so they do not have time to look for you, they may purchase from the first store, spa or restaurant that fits their needs, is convenient and well-priced. How will they know that your business fits their needs unless you announce it to them via a sign, an email or a social media post? Don’t forget to update your website as well, since many customers go there first.

#2 Make it Quick and Easy –

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