Skip to main content
click to chat with a live agent
Home

iPage PlayBook

February 2014

You are here

Using the iPage Drag and Drop Site Builder

Using the iPage Drag and Drop Site Builder

 

Did you start your iPage website but get stuck? Need a little technical help? You are in luck; we have a series of tutorials to help you get your site online. We offer step by step instructions to build your website, no HTML experience or special software required! It is that quick and easy!

 

Tutorials

Are Google’s Product Listing Ads Right For Your Business?

Are Google’s Product Listing Ads Right For Your Business?

 

The various services that Google offers are constantly evolving. Take the topic of this article, for example – Google Shopping. It used to be called Froogle (remember that?!), then Google Product Search, and now Google Shopping. Not to be confused with Google Plus, Google Author Rank, and Google’s Personalized Search Results – which all mean different things for your future.  

 

Why Personal Touch Matters in Your Digital Marketplace

Why Personal Touch Matters in Your Digital Marketplace

 

The online world remains alien for some businesses. Mostly because too many businesses become detached from their customers online when they should be focusing on marketing with meaning. Incorporating a personal touch is even more essential in your digital marketplace. When done correctly, you can get closer to your customers online than you can in any other way.

 

That last statement is a bold one but it’s true. And it’s true even when you deal with customers face-to-face. You might be thinking: how could an online relationship with a customer be more important than the relationship I have with them when they are visiting my business or using my service? The answer is because online is more intimate.

 

Why Data is Important When Marketing Online

Why Data is Important When Marketing Online

 

Data may sound like a weird, abstract word. But it comes down to knowing what your audience wants and how they behave. And while it’s important to back up the data on your website, getting good data about the customers who visit your website is critical for success. This applies to almost any industry – because when it comes to the digital world, there’s no excuse to not get good data, as this information is easily available.

 

Take for example, the movie Titanic – one of the most successful movies ever made. It won 11 Oscars and has made somewhere over $2 billion. But it might not have been so successful if it wasn’t for…data.

 

How To Make Money Online

How To Make Money Online

 

Your business should have a blog for many reasons. And making money from it may or may not be a reason. You see, there are lots of ways to make money online and this article will look at some of them. But before we begin: turn down the radio in your car.

 

Well, not literally. It’s a metaphor, and it’s based on something that most of us do. It happens when we are driving somewhere that’s tricky to find. As we arrive, we turn our car radios down. Most of us don’t even realize that we do this. But when we need to really concentrate on driving, we turn the radio down.

 

Why Your Business Should Have a Blog

Why Your Business Should Have a Blog

 

If you are wondering why your business should have a blog, consider this analogy. Imagine your favorite television channel broadcasts your favorite show. That would be great, wouldn’t it? Now imagine they put every show from every series back-to-back. That would be even better.

 

But now, imagine if that was the only show that it broadcast for one year, two years, or more. You would quickly become tired of your favorite show, and you’d most definitely change the channel.

 

In the eyes of search engines like Google, websites that do not consistently blog are just like this. Do you want the same information presented in the same way day after day, month after month, and year after year? Not so much.  

 

The solution is blogging.

 

What Social Media Makes Sense for Your Business?

What Social Media Makes Sense for Your Business?

 

Getting an invitation to a party or event is usually a good thing. But that warm feeling you experienced when you received the invitation can quickly disappear when you notice that no dress code is mentioned. Figuring out what to wear is already a task. But when you have no idea what everyone else will be wearing, it’s excruciating. The only thing worse is actually appearing at an event dressed inappropriately. Cringe-inducing.

 

How to Get Your Website Design Online

How to Get Your Website Design Online

 

For many people new to website building, moving from a development situation to online and live is frightening. You have spent days, weeks, or even months working on design, content and structure to get your website just the way you want it. Now you need to figure out how to get it online and, more importantly, how to get it online without breaking it and undoing all of that hard work.

 

Pages