As the world of digital marketing continues its evolution, I'm sensing a growing anxiety among small business marketers about how they're possibly going to reach customers across every single platform.
Online shoppers are using more channels now than ever. Many of them have two-plus social media accounts these days, and oftentimes they're logging in from remote locations via their smartphones or tablets.
If you were hoping to get some good news from me - that I would say it'll be easier than you think - well, today's your lucky day. It'll be easier than you think.
You don't have to have the most comprehensive strategy that's tailor-made to every single social networking site, or an entirely separate marketing campaign for mobile devices.