Over the past few weeks, I've talked a lot about different online marketing strategies you should think about using - social media sites, pay-per-click, continuing to advertise through email, and so on and so forth. Until now, I haven't given nearly enough attention to another extremely effective measure: video marketing.
Arguably the biggest difference between traditional marketing and online campaigns is that, in the latter's case, successful strategies require that you find ways to engage your customers. They're tired of you constantly telling them why they should buy a product; now they want to be entertained, they need visuals and they want to have a voice in the matter.
Video campaigns provide you with the chance to accommodate all of those desires.