Making your website safe plays a pretty big part in your overall business strategy. How so? Think of your blog or website like a home. You’d probably want to invest in a good lock (or security system) to keep intruders out. Safety is certainly not the fun (or sexy) part of home ownership. But it’s a necessity. And sometimes necessities are what bring the most value down the line - even though you might not be able to see it right away. Here are a few tips to make your website safe and secure:
1. Check out Google Webmaster tools
Is the word “Webmaster” freaking you out? It’s ok. Totally normal. After all, it is pretty intimidating. You’re about to deal with the master of the web, and its name is Google. Here are a few things you should know before you head over there:
It’s not as complicated as it sounds. Promise. Ok, take a deep breath…
And go to Webmaster Tools to sign in. If your business website isn’t listed, go to the top right and click the red button to “add a site.” Then enter the URL of the site you’d like to manage. From there you can view any critical issues that Google shows. No critical issues? Great. Then you’ll see the message “No new messages or recent critical issues.” See, it’s not that scary, right? While you’re there, you might want to dig around their education center for other helpful info for how to create a website that performs well in Google search.
2. Install Google Authenticator
While we’re on the topic of Google, why not set up 2-step verification using SMS for extra protection? If you use gmail for business, or any other google products, you’ll want to consider doing this. Download the Google Authenticator to generate a code for your smartphone (it works for all different kinds). From there, you’ll want to either scan the generated QR code or enter the code that Google generates, and be sure to click “Verify.” It’s a small amount of technical work on the front end. But the peace of mind that you’ll get after the process is complete? Priceless.
3. Create strong passwords and manage them smartly
Maneuvering through your keyboard to find shift 8 to enter the asterik sign? You’ve got that mastered. Yep, symbols are strong way to create solid passwords, and so are numbers.
But you already knew that, right? If you’ve been living online for awhile, you probably don’t need another reminder about the need for a strong password. But a little nudge can’t hurt - especially if you learn about the best new app to manage all of your passwords, like Keeper. Yep. Keeper seamlessly syncs all of your password information across your devices. For $9.99 you can manage your passwords and private information. It keeps your data encrypted so that no one gets access to your logins and passwords - and any other private information you need to securely store.
4. Install Akismet
One plugin that is a must for your business is akismet. This plugin does the dirty work of spam-fighting for you. The best part? It’s free. But that doesn’t mean that you should forget it exists. You’ll need to still update the plugin when prompted (don’t worry there are reminders that pop up when updates occur).
5. Beware of pop up ads
The internet is a place of opportunity. But it can be scary when ads “pop up” out of nowhere. Sometimes scammers take advantage of unassuming people clicking around on the web. Make sure that you know what you’re clicking.
What are some ways that you make your website safe? Please comment below.