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Ranking Well in Search Engines, Link Building, and Other Related Matters

Ranking Well in Search Engines, Link Building, and Other Related Matters

 

There is one question that is common to all businesses and the people involved in marketing them – “how do we rank well in search engines?” It does not matter how big or how small the business or website is as SEO, link building, and online marketing is always a popular topic of conversation.

 

The problem is there are often more questions than answers. This is because people have tried cheating the SEO and online marketing industry with attempts to cheat the system since the dawn of the internet.

 

The Top Three Marketing Strategies

How to Understand the Top Three Marketing Strategies

 

There are three key strategies used to promote websites and for many people this represents a battle: SEO vs SEM vs Content Marketing. The truth is much more nuanced and most successful strategies will use elements of all three.

 

The elements you choose will depend on the time you have and the money you can spend. So to help you understand the differences (and to save you time to boot), here is an explanation of all three:

 

SEO (Search Engine Optimization)

 

What You May Not Know About WordPress

What You May Not Know About WordPress

 

WordPress is the most popular website builder available – by a long haul. All over the world designers use it every day to create every type of website that you can imagine. But despite this, WordPress is still referred to as a “blogging platform.” So here are some things you may not know about WordPress that shows it can do more than blog.

 

WordPress is a bit like…baking soda. Of course baking soda is for cooking but it has many other uses. It can unclog drains, remove ink from painted surfaces, and remove stains from stainless steel (oh, the irony!). You can use it to brush your teeth, deodorize under your arms, and exfoliate your skin. It can put out small fires and create cool children’s science-experiment volcanic eruptions.

 

How Safe Is Your Site?

How Safe Is Your Site?

Best Practices for Online Security

By Kim Windyka

 

The topic of online security might not be one you think about very often, but consider this. According to a ZDNet study, over 90% of website owners whose sites have been hacked didn’t even know it.

 

If you’re a business owner, this statistic can be especially scary. When you take chances with the safety of your website, you not only put yourself at risk, but you also place your customers in danger. Their confidential information can be compromised by hackers in a number of ways – most commonly through identity theft.

 

Heartbleed Software Bug

Heartbleed Software Bug

As many of you have already heard a major vulnerability was found recently in Open SSL which is widely used to secure forms.  The following is a quote from heartbleed.com describing the bug:

“The Heartbleed bug allows anyone on the Internet to read the memory of the systems protected by the vulnerable versions of the OpenSSL software. This compromises the secret keys used to identify the service providers and to encrypt the traffic, the names and passwords of the users and the actual content. This allows attackers to eavesdrop on communications, steal data directly from the services and users and to impersonate services and users.”  

A Guide to Designing and Creating Your Website

A Guide to Designing and Creating Your Website – iPage.com

 

There are many reasons to put your ideas online; to gain exposure for your business or organization, to save time by posting pertinent information online, to sell products or services, to educate others about a topic, to connect with others who share your passions and many more.

How do your get your website built and what tools to you need?

It really depends on the type of site you want to build and the time, budget and technical expertise you have at your disposal.

Here is a guide that gives an overview of available tools, including free one click installations from Mojo Marketplace in your iPage hosting account control panel:

 

The Best Ways to Monetize Your Blog

The Best Ways to Monetize Your Blog

 

Before you start blogging for your business, you’ll need to make sure you have a purpose. Expressing your voice, exploring your passions, and building a community are great purposes. And so is making money. Creating content for your blog can make you money – everything from a small secondary income up to enough to sustain a business with employees.

 

But how do you do it? What are the best ways to monetize your blog?

 

One way is to use your blog to build your brand and increase your reputation, which you can then use to make money offline. Examples are speaking engagements or winning new clients who first found out about you through your blog.

 

The Top Wordpress Themes

The Top Wordpress Themes

 

Just as there are tons of WordPress plugins, thousands of different Wordpress themes exist today. And when you’re building a new website, lots of options are a good (and bad) thing. Lots of choice can be overwhelming, so how do you choose? You can spend days looking at themes and still not be sure which one is right. So to help, here are the top Wordpress themes:

 

There are two main categories of Wordpress themes to choose from: paid and free. Paid themes often have more features but that does not necessarily mean they are the best choice. A great free theme will always be better than a buggy-paid-theme that does not always work like it should.

 

How to Understand CMS: Drupal vs Joomla vs WordPress

How to Understand CMS: Drupal vs Joomla vs WordPress

 

Getting your website design online doesn’t need to be a tricky decision. There are three big contenders in the modern CMS (Content Management System) battle. It goes like this: Drupal vs Joomla vs WordPress. So which CMS is best?

 

The answer to that is that it depends. There are two things that you need to consider when you are deciding:

 

1.      Your level of technical knowledge and the amount of time you have to devote to learning how to use the system.

2.      The type of website that you are building.

 

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